The APP City Talent Initiative (APP CTI) is an exciting initiative to help high-achieving young people from low-income backgrounds access professions in the financial services sector. We are not currently accepting new applications to APP CTI.


In 2013, the CTI was brought together by the SMF and BRUIN Financial because they saw the barriers for talented young people who lack access to a vast range of career opportunities, particularly jobs in the City. With little or no vital social capital, such as access to opportunities through connected friends and family, many of the best and brightest from British society miss out on opportunities that their wealthier peers enjoy.

If you’re bright, determined and want a job in the heart of the City, we can help. We want to give you the opportunity to show your potential, no matter what your background is.

Here at the SMF we are proud that the majority of our students go on to the top universities in the UK and undertake experiences and opportunities with us that help them gain employment in prestigious organisations.

Participating firms

We have support from top city firms: Bank of America Merrill Lynch, EY, J.P. Morgan and Strutt & Parker.

Who can apply?

You must be in Year 12, live in London and meet our eligibility criteria. You must also be interested in Accountancy, Banking & Finance or Business, or have a general interest in all three professional sectors. To learn more about these sectors, click here. Remember, once you’re accepted onto the scheme, we will offer you opportunities right through to graduation and after.

If you have any further questions check out our FAQs or contact us on info@socialmobility.org.uk. You may also want to check out our great residential programmes, which you may be eligible for if you live outside of London.

Please note, we have limited spaces on the CTI and if you are unsuccessful but still meet our eligibility criteria, we will be able to support you on our Aspiring Professionals Programme, which provides very similar support.

Sign up

Keep up to date with the all our work, including reminders about when to apply and how to get involved, by signing up. Sign up now